There is a good reason Nike coined this slogan. It has a LOT of relevance to our lives-- to everyone's life. They knew how often their own customers don't 'just do it' but wish that they would or had.
Think about it, how often do we put off doing things we know we should do? Sometimes they are things that we know would benefit our lives in someway, like eating better, or forcing ourselves off the couch and into the gym to run or even just walk on the treadmill. Sometimes they are steps towards a goal-- steps that we need to make just one at a time, but that we put off because the entire thing seems overwhelming; like writing a book, or training for a triathalon, or learning a new skill like fishing, or knitting or photography.
Well, I could go on and on about the things that I don't do during the day that I feel like I should, but that isn't my point. My point is that we all feel better, well, I feel better anyways, when I adopt the 'Just Do It' approach and get things done.
Here' s my example. In one of my posts last week I mentioned trying to gather the courage to make a phone call to an editor about freelancing gigs. The truth is, I've had the phone number and have put that phone call off for a good six weeks now. Why? Fear, quite frankly. Fear of rejection, fear of sounding like an idiot on the phone and never getting a writing assignment again, fear of actually getting an assignment and feeling incompetent enough to complete it. Silly, silly fear!
Anyways, one of my closest friends said to me last week, "Lisa, what do you have to lose?" My husband kept saying to me, "Lisa, what do you have to lose? You don't have anything now, so if she gives you nothing, you've lost nothing..." Right. Right. Right.
It takes a LOT of convincing for me sometimes, but this morning I finally said, "Lisa, just do it. You don't have anything to lose." So I did it. I called the editor. And you know what happened? After a slightly awkward start to a conversation that turned out ok in the end, she asked me to send her my resume and some writing samples and she'd let me know.
No, "I think you're an idiot and don't think I have anything for you." No, "I don't think I like you so I can't help you." Not even, 'You know Lisa, I'm really too busy to talk to you, I'm sorry." All the things that I was afraid of had nothing to do with what actually happened. And you know what, maybe she's even going to call me with an assignment in the near future.
So, my encouragement is this, "Just do it"; whatever it is that you've been putting off. It probably won't be as bad as you think and it might actually even be good!